Good craft marketing can make an enormous difference to your business. To separate "marketing" from "selling", lets call marketing the stuff you do to communicate with your potential customers. It's not a precise description for those who are picky about these things, but it'll do for us I think.
With the internet you have opportunity to market to a global audience, but how exactly are you going to do that? How are you going to benefit from the massive potential?
One way is by running a craft blog. They're easy to start, fun to run and visitors love them. Done properly they'll also rank very well in the search engines, often outranking craft sites that have been established much longer or those which might appear much bigger.
So particularly when you're starting to sell your crafts online, when you're just getting into craft marketing, a blog is a very valuable tool to have at your disposal.
One small, but extremely effective part of your craft blog's armory is RSS (Really Simple Syndication). Sadly many people don't actually understand what this is and so fail to take advantage. That's a shame, because RSS really is simple! Here's how it works.
If you're anything like me you probably visit a number of different craft blogs. It's quite time consuming to visit each one and if there's nothing of interest we just move on to the next. Putting them in your favorites reduces the time, but sometimes we just don't bother to visit because we don't have the time or inclination.
What if we could go to just one page though, where we could see a run down of the latest posts from all our favorite craft blogs? That would be quick, wouldn't it. Then you could just visit those who actually had stuff you were interested in. Great idea!
Well that's exactly what RSS does and that's why it's important to your craft marketing. People might visit your blog every so often, but if you get them to subscribe to your RSS (otherwise known as RSS feed) then they can check up on your news quickly and easily.
Now it might be argued that it would be better if they came by your blog - which is true - but you have to accept that most people aren't going to do that with any regularity. It's also a good idea to have a newsletter so you can get in touch and market to them directly (more on that in another article).
However, good craft marketing means taking advantage of every opportunity to get your message in front of your potential customer and RSS is not only fast and easy but once set up requires no further involvement from you - it automatically sends out new post information every time you write one!
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